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Nina Sklar was born in Oyster Bay, New York , the middle child of three daughters, and grew up in a middle-class Jewish household in Burlington, Vermont. Seinfeld founded Baby Buggy in following the birth of her first child. She started with a donation drive, whereby she asked people for their used baby supplies after realizing that her first child's products, no longer of use to her own family, could certainly be used by others.

With a motto of "Love. Recycled", Baby Buggy's goal is to help families in need be able to access the essentials for ensuring their safety and well-being. By providing concrete resources to families through a network of social service professionals, Baby Buggy seeks to alleviate the stress of living in poverty and help in the prevention of crisis.

As of May , Baby Buggy has donated over six million items to New York families since the organization was established. Baby Buggy works with a network of over 50 community-based organizations CBOs that are carefully selected—each applies annually to become a recipient. Financial support for the organization comes from its board of directors, the friends of Baby Buggy group, private individuals, corporations and foundations.

As of , 88 cents of every dollar received by Baby Buggy went straight to programs. Seinfeld shared with "Good Morning America" co-anchor George Stephanopoulos that the charity had outgrown its name. For example, a parent who opens an education savings account will also receive a stroller. In October , Seinfeld released her first cookbook, Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food , [ 10 ] which contains strategies and recipes for making healthy food appealing to young children.

The book features traditional recipes, such as mac and cheese and spaghetti and meatballs, that get a nutritional boost from vegetable purees. A portion of the royalties from Deceptively Delicious was donated to Baby Buggy. In October , Seinfeld released her second cookbook, Double Delicious!